Managing the customer

The insurance market today is facing a number of challenges. Regulations have made it increasingly difficult for insurance industries to determine what information can be shared with what customer at what time. With customers comparing prices on the internet, a bias towards price competitiveness is developing. There is now increased competition in the sector, with far more financial institutions than ever before, and brands are becoming diluted as customers can bank, buy insurance and enter into savings plans with institutions ranging from banks to grocery stores to utility companies.