Rob Bredahl: matching product innovation to adoption rates

Inreon, the most recent attempt to set up an online trading exchange for insurers and reinsurers, comes with two clear advantages over its rivals: the support of the major players in the industry and a capital base of US$37.5mn. This figure is way above the cited resources of the three other independent or ‘neutral’ insurance exchanges currently trying to persuade the market to utilise their platforms.