reinsurance and the internet

Don t throw out the relationship with the lineslip

Direct insurers have never really doubted the marketing potential of the internet, but it took a long time before they were convinced of its effectiveness as a sales tool. Reinsurers, on the other hand, still have their doubts. But this uncertainty has not deterred some reinsurers from investing heavily in the new technology. The dotcom dream may have lost some of its gloss over the last six months, but the long-term promise of the internet is still very much intact.