Embedded insurance has taken hold in the motor market

Well designed arrangements, supported by clear contracts and strong governance, will be key to making embedded automotive insurance work in a compliant and sustainable way

EMBEDDED insurance has become a familiar feature of the automotive insurance market in the UK and across the EU. What started as a new digital way of selling insurance is now part of a much bigger shift. Rising motor insurance costs, closer regulatory scrutiny and the growing use of connected vehicle technology are all shaping how insurance is offered alongside cars.