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Liiba launches D&I campaign
The London & International Insurance Brokers’ Association (Liiba) has launched a
campaign to increase awareness of diversity and inclusion (D&I) initiatives in the London insurance market. The campaign – Belonging@Liiba – will bring together a range of initiatives targeting younger
people and those from less advantaged backgrounds by providing them with access to the London insurance market and the professional
roles it offers. The campaign marks the first time all D&I initiatives have been pulled together under a single banner overseen
by Liiba’s D&I panel. The individual initiatives feature support from one or more of the association’s member broker firms.
Initially, the campaign will focus on Liiba’s own initiatives, which features a new programme from The Prince’s Trust called
Get into Insurance aimed at 18- to 30-year-olds, an “industry insights” week for 14- to 17-year-olds, as well as a programme
aimed at supporting 40 university undergraduates from disadvantaged backgrounds over a three-year programme.