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Face off

Intellectual Property Magazine

Face off

There is atidal wave of new laws and regulations globally tackling deepfakes and other harmful online content. How might these new laws affect existing strategies. Deloitte Legal’s JoannaConway reports

Deepfakes are anexample of a new type of digital content. Although deepfakes can be usedlegitimately, they can also be used to cause harm. By virtue of beinginnovative, based on new technology and deployed in a digital space, noveldigital content like deepfakes can push the boundaries of existing laws.Advisors need to be creative when applying existing laws to tackle suchcontent. With the advent of new digital harms specific laws and regulation,advisers need to know if and how these new measures can supplement an onlinecontent strategy.

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