SMEs and IP

Fiona Nicolsonexplores the benefits to be gained by SMEs through protecting IP

Fiona Nicolson - Bristows

There is agood chance that you, or someone you know, owns a pair of Ray Bans. After all, in the summer months, thesunglasses will become a seemingly permanent fixture across social media. Butwhile you might be hard pressed to find someone who hasn’t heard of the brand,few will have heard of Luxottica, the parent company.