Crisis response

North P&I Club has signed an exclusive partnership agreement with Navigate Response offering members a 20 per cent discount on their crisis media management service. North is encouraging members to consider the value a crisis media management service brings when dealing with disasters, emergencies and other incidents which may reflect unfavourably on their business operations or brand reputation. Social media has had a significant impact on crisis media response, shortening the timeline to respond and encouraging the spread of misleading, incomplete or even false information.