ALLIANZ IN UK LAUNCHES NEW ADVERTISING CAMPAIGN

The UK arm of European insurer Allianz is to launch an advertising campaign that aims to make it a household name in the UK. From June 1 it began outdoor poster advertising, national press adverts and increased its online advertising activity. CEO Andrew Torrance said that "our aim is to get the Alliance brand as well known in the UK as it is on Continental Europe". It will build on the "From A to Z" theme used by Allianz worldwide. The online direct business Your Cover will rebrand as Allianz Your Cover. One of the aims of the campaign will be to highlight how much cover Allianz underwrites in the world.