Sound judgements – building trust through voice

The cat and mouse contest between corporate security and technically astute fraudsters never ends. Nick Odgen, CEO and founder, Voice Commerce Group has long fought the criminals in the financial services sector and has an answer to the threat as it migrates to mobile banking.

Nick Ogden may be contacted on +44 (0) 1223 550939, nick.ogden@voice-commerce.com

Establishing trust between a brand and its customers is essential to a company’s success. In banking, this is particularly true. Trust - be it in relation to the need for the card industry to authenticate payments, or, more generally, ensuring secure access to online services – is crucial to the services offered by the banking community. At its heart lies the overarching issue of fraud - the organised crime hydra that adapts to successive security measures and morphs to circumvent, or even actively exploit, attempts to thwart it. Typically, such threats are characterised with reference to card fraud, where banks have responded with a range of measures, such as Chip & PIN in the face-to-face environment, Verified by Visa and MasterCard SecureCode for card-not-present (CNP) transactions, and a bewildering array of dongles and gizmos for logging into online banking.