Trademark World Magazine
USPTO denies GOOGLE ‘NEXUS’ mark
UNITED STATES – Google has been denied trademark protection for its flagship mobile phone, the Nexus One. The USPTO denied the NEXUS mark
because of a “likelihood of confusion” with a similar trademark held since 2008 by telecoms company Integra Telecom. Google
can still submit further evidence to support its application and file an appeal against the USPTO decision. Google launches
its Nexus One smart-phone in January as a direct challenge to Apple’s iPhone. Working exclusively with Taiwanese electronics
company HTC, Google sells the phone on its website.