Trademark World Magazine
Lost in translation
Brett Heavner of Finnegan highlights the language pitfalls that IP owners should avoid when licensing marks to affiliates in other countries
Licensing is one of the most effective ways to maximise the value of a trademark. It is also the easiest way for a trademark
owner to expand internationally within a short period of time. Similarly, a trademark licensee obtains the marketing benefit
of using an already well-established brand for its products.