Corporate treasurers’ response to the financial crisis
As their role changes within corporations, corporate treasurers are demanding more sophisticated solutions from their banking providers. Visibility and control are key themes
This article also appears in Banking Technology, March 2010
A survey of 54 large corporations conducted in April 2009 found that only 41 per cent would be likely to recommend their financial
institution to a friend or colleague, while less than half (46 per cent) said they were likely to continue a relationship
with their existing bank. The top factor in building banking relationships for the corporate treasurers in the survey conducted
by US-based banking software developer S1 Enterprise was trust. But trust is the very thing that has taken a battering during
the credit crunch and financial crisis that followed it.