Ethics in a Web 2.0 world

Exponential growth in social media presents the double edge of all technical innovation, a force for good but also expanded potential for the devious. Ethics policies must keep pace, says Luis Ramos, CEO of The Network.

Luis Ramos may be contacted at LuisRamos@tnwinc.com. The Network, Inc (www.tnwinc.com) provides customised reporting for documenting concerns, claims and incidents; service features include high quality assurance, rapid dissemination of data to key stakeholders, centralised, secure case management, advanced reporting analytics and comprehensive communications to engage employees.

More than 250 million users spend more than five billion minutes each day, worldwide, on Facebook. [1] In January of this year, 735,000 unique visitors accessed Twitter through their mobile phones. [2] Social network and blogging sites are now the fourth most popular activity on the internet, and time spent on these sites is growing at over three times the rate of overall internet growth. [3]