Reputation “the Cinderella asset”

By David Davies, director of Aon Global Risk Consultants, is a business consultant advising clients at board level on reputation risk management and corporate governance issues.“If I lost all ou

Reputation is one of the basket of intangible assets that, over the past 15 years, has soared from, typically, 25% of the worth of an organisation to 75%. The value of just one component of reputation - brands - is worth far more than the aggregation of all of many organisations‘ physical assets.