Fund marketing and distribution: ducking the issue?

It’s been a few years since implementation of the AIFMD and the times when barely any regulatory update would not mention distribution of investment funds. Has the industry got to grips with the requirements? How have those who establish and market funds from the United Kingdom adapted to the rules? How are they dealing with the differing demands of the AIFMD and FSMA? Andrew Barber and Emma Radmore outline the key regulatory considerations as well as the practicalities of a marketing strategy.