INTA 2021: Action stations

Brands need to be ‘proactive’ against counterfeiting 3M Company’s Colette Durst says, highlighting that education, collaboration and aggressive brand protection initiatives are key

Catherine White

Consumers “need to work with brand owners to stop counterfeits” and companies can “no longer have a reactive approach to brand protection and especially their anti-counterfeiting efforts”, so said worker safety and respirator mask maker corporation 3M Company’s Colette Durst.