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INTA 2020: consumers expect brands to ‘play a role in society’

Intellectual Property Magazine

INTA 2020: consumers expect brands to ‘play a role in society’

Need for brands to align their corporate social responsibility strategies with evolving consumer expectations; executives are ‘under pressure’ to understand what their role is

Consumers are “holding corporate brands and CEOs of major companies responsible for influencing cultural or societal change”, Morning Consult’s Victoria Sakal said today (19 November).

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