Intellectual Property Magazine
Oberdorf v Amazon.com Inc; Other various cases
Various courts - 17 August 2020
Mike Turner, Katherine (Kate) Dennis Nye and Andrea Fuelleman, Neal Gerber Eisenberg
Through online marketplaces, the internet has undeniably reshaped the way consumers obtain goods. The availability of nearly anything imaginable is now only a few mouse clicks away, and logistics capabilities have developed
that can put your order on your doorstep in no time. But this massively increased access to consumer products is not limited
to those that are legitimate. Online marketplaces have also unwittingly provided unscrupulous counterfeiters and infringers
with essentially direct access to consumers that they did not previously enjoy. Meanwhile, by operating from foreign countries
with often false and ever-changing contact information, the counterfeiters and infringers have generally been able to evade
policing attempts by rights owners (ie, companies owning rights to sell authentic products) and products liability claims
from consumers. This has caused some rights owners and consumers to pursue online marketplaces directly.