Advertising standards

Siddharth Srivastava considers the IP issues crucial for advertisers and advertisingagencies

Siddharth Srivastava, Seven SeasPartners, International Lawyers and Solicitors

Advertising is thelifeline of any brand or product. It has existed  since 3000 BC when Egyptian shoemakers andscribes used to depict their products on clay tablets and hang these tabletsaround the city. In modern times, companies continue to advertise theirproducts albeit through different modes. From the traditional modes such aspamphlets, advertisements in newspapers, television commercials, radio,door-to-door marketing and billboards, to the emerging modes of advertisingsuch as social media, in-app advertising, mailers, pop-ups etc, advertisingcontinues to flourish.