Protecting your image

AnnieWebsper and MartinHenshall explore the legal means available in the UK to protect imageand likeness

Annie Websper and MartinHenshall, Cooley

In the age of celebrityand social media, the commercial value of an individual’s image continues to rise,with high-profile individuals creating a valuable revenue stream throughproduct associations and endorsements. Particularly in sport, the commercialisation of a sports star’s imagecan earn vast amounts of money, often far outweighing sporting earnings orprize money.