Risky business

International

Elliot Schreiber looks at several important strategies that a company can implement to organise "in-house" reputation risk management

Those concerned with, or responsible for intellectual property management, should be interested in reputation risk management. The research findings are clear: companies with higher reputation rankings have higher equity returns, lower cost of capital and credit, and lower costs for hiring and retaining top talent than others in their industry sector. Reputation clearly has financial value and is tied, in part, to the intellectual property (IP) that the firm has, or is perceived to have. Protecting reputation and minimising reputation risk should energise IP professionals.