We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. By continuing to use the website, you consent to our use of cookies. Close

US retailer sues rival over colours

Trademark World Magazine

US retailer sues rival over colours

UNITED STATES – US discount store Dollar General has filed a trademark infringement suit against rival chain Fred’s for using the colours yellow and black in its advertising. Dollar General has accused Fred’s of “unlawfully and deceptively” changing its blue and green colour scheme to capitalise on Dollar General’s branding. “Dollar General has been damaged as a direct consequence of Fred’s unauthorised use of the Dollar General Intellectual Property,” the company stated in the lawsuit. Dollar General is seeking an injunction against Fred’s use of the colour scheme as well as unspecified damages.

The rest of this document is only available to i-law.com online subscribers.

If you are already a subscriber, click login button.