Life insurance sector growth up by 10.0%, but uneven performance by individual companies

The slowdown in personal income growth, combined with the massive fluctuations in Chinese equity market values are leading to major changes in life insurance company marketing and investment strategies

The weaker advance in personal savings was reflected in the drop in the sale of investment-related products and the emphasis moved to long-term products, the where premiums advanced by 50% during the first three months of 2009, according to the management of China Life Insurance Co, the largest insurer of this market.