Insurance Day Asia
RELO HOLDINGS MARKETING IN ENGLISH
JAPAN’S Relo Holdings has begun marketing non-life policies written in English, targeting non-Japanese residents working in
Japan. Relo said that it was looking for about ¥300m ($3.1m) in financial year 2010/11 from sales to this segment. The company
has opened a web site at www.eigodehoken.com, introducing motor and personal insurance policies with the strapline “It’s all
in English”.