Insurance Day
Social media: A crucial tool but use it wisely
Nick Gibbons, partner , technology, media and telecommunications practice, Berrymans Lace Mawer
Social media is already a central part of the marketing initiatives of many financial services organisations, including credit
card companies and banks. The insurance industry has now started to catch up with the rest of this sector and embrace social
media in a way it has never done before. For example: