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Intellectual Property Magazine
ISSUE: August 2012

21 Aug 2012Intellectual Property Magazine

Salesforce attempts to allay fears over 'social enterprise' mark grab

International

Khurram Aziz - News Editor

Software company Salesforce, which has come in for heavy criticism for its attempts to trademark the term ‘social enterprise' in the US and Europe, has insisted that doing so would not prevent existing social enterprises from using it.

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