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Copyright World Magazine
ISSUE: 198

09 Mar 2010Copyright World Magazine

Virtual worlds, real risks, real money

Christian W. Liedtke of Linklaters LLP1 discusses the business benefits and legal framework of user-generated content online

Although drawing lines with respect to internet-related themes is hardly possible, a definition of User Generated Content appears to be an inevitable starting point for a proper assessment of this phenomenon. Emphasising business interests and practical aspects, User Generated Content (UGC) – also known as User Generated Media (UGM) or User Created Content (UCC) – can be defined as various types of end user created (media) input or material that is published online, mostly in participative web environments. 2

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