DISTRIBUTION, TECHNOLOGY DEALS AT RELIANCE

India-based financial services group Reliance Money has tied up with locally based retail chain Triveni to sell products of Reliance through the rural and semi-urban markets. Reliance said that it was “zeroing in on this opportunity of serving a burgeoning rural middle class”. Reliance Money will set up shops-within-shops at 42 Triveni Khushali Bazaars. Meanwhile, Reliance General Insurance has linked with Atom Technologies Ltd to use Atom PayBuzz, a facility that permits customers who pay their insurance premiums via their mobile phone.